{"id":10717,"date":"2018-09-21T16:25:59","date_gmt":"2018-09-21T21:25:59","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=10717"},"modified":"2018-09-28T16:23:02","modified_gmt":"2018-09-28T21:23:02","slug":"oso-brewing-taproom-east-washington","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/oso-brewing-taproom-east-washington\/","title":{"rendered":"O’so Brewing eyes taproom on East Wash"},"content":{"rendered":"

O\u2019so Brewing Co.<\/a> is pushing to open a taproom on Madison\u2019s east side early next year. The Plover-based operation specializes in fruity and barrel-aged sour beers. It\u2019s feeling the squeeze of competition amid the craft beer boom, and owner Marc Buttera hopes a Madison location would bring increased exposure to the brand.<\/p>\n

In a microcosm of the nationwide trend, a host of breweries have set up digs on Madison\u2019s east side over the past several years, including One Barrel, Next Door, BarleyPop, Working Draft<\/a> and Giant Jones. O\u2019so\u2019s taproom would occupy a retail space at the ground level of The Marling Apartments<\/a> on East Washington Avenue.<\/p>\n

Opening shop on such a busy thoroughfare makes a lot of business sense to Buttera. He outlined his plan during a Sept. 20 neighborhood meeting hosted by District 6 Alder Marsha Rummel in the basement of Trinity Lutheran Church on Winnebago Street. Buttera explained that O\u2019so was one of about 2,200 independent breweries nationwide when it opened in 2007. That number has roughly tripled in the decade-plus since, causing O\u2019so\u2019s number of distributors in Wisconsin to dwindle from 75 to 30.<\/p>\n

\u201cThat means for breweries, as far as brand-building, it\u2019s noisier than it\u2019s ever been,\u201d he said.<\/p>\n

It\u2019s been difficult for O\u2019so to stand out, especially since it\u2019s headquartered in a town with a population of about 12,500. \u201cWhen we found the space on East Wash, we felt it was a great fit,\u201d Buttera said. \u201cThe amount of traffic that will see our name everyday is big for us.\u201d<\/p>\n

Some residents of the surrounding neighborhood aren\u2019t so excited, however. They\u2019ve witnessed the historically working-class area\u2019s rapid gentrification, and lament the increased traffic, noise and number of drinking establishments.<\/p>\n

\u201cWe have a lot of alcohol already,\u201d one neighbor said. \u201cI kind of feel like we\u2019re saturated.\u201d<\/p>\n

In terms of sound abatement, Buttera anticipates low-key clientele \u2014 people meeting up to chat over specialty beers and board games, not rowdy football fans (the space won\u2019t have TVs). And he doesn\u2019t expect parking to be an issue, as he hopes the taproom attracts people walking and riding their bikes. The 1,300-square-foot tasting room would have outdoor seating and an overhead door.<\/p>\n

He promised O\u2019so will operate with its immediate community in mind. \u201cAll I can say is that we\u2019ll make you proud,\u201d he said.<\/p>\n

The proposal will be considered by the Madison Plan Commission on Oct. 15. If approved, O\u2019so\u2019s taproom in Madison will open for business in late January.<\/p>\n","protected":false},"excerpt":{"rendered":"

O\u2019so Brewing Co. is pushing to open a taproom on Madison\u2019s east side early next year. The Plover-based operation specializes in fruity and barrel-aged sour beers. It\u2019s feeling the squeeze […]<\/p>\n","protected":false},"author":31,"featured_media":10718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5154],"tags":[113,5024,28,7468],"yoast_head":"\nO'so Brewing eyes taproom on Madison's east side - The Bozho<\/title>\n<meta name=\"description\" content=\"The Plover-based operation is pushing to open a taproom in early 2019. 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