{"id":13199,"date":"2019-03-26T15:17:05","date_gmt":"2019-03-26T20:17:05","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=13199"},"modified":"2019-10-13T21:23:51","modified_gmt":"2019-10-14T02:23:51","slug":"culvers-becomes-wisconsin-icon","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/culvers-becomes-wisconsin-icon\/","title":{"rendered":"Culver&#8217;s spreads Wisconsinness one curd at a time"},"content":{"rendered":"<p>In the great American fast food burger wars, regionality matters. Texans lay claim to Whataburger. Californians will always go for In-N-Out. The D.C. metro area\u2019s chosen one is Five Guys, and Shake Shack was borne from New Yorkers. And in our corner, we have Culver\u2019s, the greatest evangelist for Wisconsin <a href=\"https:\/\/www.thebozho.com\/chris-farley-tour-madison\/\">since Chris Farley<\/a>.<\/p>\n<p>Founded 35 years ago in tiny Sauk City, Culver\u2019s is likely the best representation of Wisconsin in at least some of the 25 states where it has locations. The signature foods that Culver\u2019s peddles \u2014 butter burgers, cheese curds and frozen custard \u2014 are all regional Wisconsin favorites. By taking them outside the state and marketing their Wisconsin roots, Culver\u2019s has become a Midwestern icon.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p><iframe loading=\"lazy\" title=\"Grower to Guest | Culver&#039;s\" width=\"689\" height=\"388\" src=\"https:\/\/www.youtube.com\/embed\/ovCYYzJ2cxo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span>The Wisconsin-heavy marketing is bound to strike a chord within the state thanks to us knowing how great we are. But Emily Patterson, director of marketing for Culver\u2019s, says advertising its Wisconsinness outside the state is a priority. \u201cAdvertising that we call Wisconsin home is a part of our story,\u201d she says. \u201cWe believe in staying true to our roots and where we got our start and are proud to call Sauk City home.\u201d<\/p>\n<p>That includes reppin\u2019 all that Wisconsin dairy bathing the butter burger buns, mixed into shakes, and breaded and deep fried outside of the state. \u201cBeyond being rooted in Wisconsin, we do <a href=\"https:\/\/twitter.com\/OfCulver\/status\/1108006514801942530\" target=\"_blank\" rel=\"noopener noreferrer\">advertise Wisconsin dairy<\/a> and Wisconsin cheese often as we believe Wisconsin dairy sets the standard for quality,\u201d Patterson says. We all know she\u2019s damn right. And thanks to Culver\u2019s, half of the country can know the joy of cheese curds too.<\/p>\n<p>Culver\u2019s has become so ingrained in Wisconsin culture that eating there is a right of passage when you visit the state, whether there\u2019s locations where you come from or not. When Beto O\u2019Rourke was in Madison recently after announcing his candidacy for president, he stopped at a Culver\u2019s.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Back in Wisconsin. Back at Culver&#8217;s. <a href=\"https:\/\/t.co\/oNqHELSOh1\">pic.twitter.com\/oNqHELSOh1<\/a><\/p>\n<p>\u2014 Beto O&#8217;Rourke (@BetoORourke) <a href=\"https:\/\/twitter.com\/BetoORourke\/status\/1107330343512801282?ref_src=twsrc%5Etfw\">March 17, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span>It\u2019s political pandering, sure, but it works every time. Because Culver\u2019s is such a huge chain \u2014 they recently opened location No. 700 \u2014 stopping in for a Twitter photo op will amass reactions from a large geographic swath of people, as opposed to visiting a local-only favorite like Dotty\u2019s. In this case, it just so happens that Beto also got a tasty butter burger, though he made the rookie mistakes of not getting his custard after his meal and <a href=\"https:\/\/thetakeout.com\/beto-orourke-culvers-cheese-curds-fries-1833374812\" target=\"_blank\" rel=\"noopener noreferrer\">failing to order cheese curds<\/a>.<\/p>\n<p>Wisconsin Lt. Gov. Mandela Barnes is quick to tout Culver\u2019s. When Crooked Media\u2019s Jon Lovett was at the Orpheum Theater a few weeks ago, Barnes was a guest. He later tweeted that \u201cwe have all failed\u201d if someone doesn\u2019t get Lovett some Culver\u2019s. It worked; the former Obama speechwriter posted a very respectable meal of a double butter burger with cheese, fries <em>and<\/em> curds in response.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">What have I done <a href=\"https:\/\/t.co\/qMGttVF51v\">pic.twitter.com\/qMGttVF51v<\/a><\/p>\n<p>\u2014 Jon Lovett (@jonlovett) <a href=\"https:\/\/twitter.com\/jonlovett\/status\/1102311393519390721?ref_src=twsrc%5Etfw\">March 3, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span>And it\u2019s not just politicians who are amassing fans through butter burgers. When Graham Mertz, the Badgers\u2019 star quarterback signing, tweeted that all he wanted was a Whataburger in Madison, Wisconsinites told him to cool his jets. The Culver\u2019s social media team (who you know includes some Badger fans) <a href=\"https:\/\/twitter.com\/culvers\/status\/1081592501281177606\" target=\"_blank\" rel=\"noopener noreferrer\">got in on it<\/a> too. A few weeks later, he was braving the cold and getting his first taste of a butter burger.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Let\u2019s see what this Wisconsin Culver\u2019s is all about <a href=\"https:\/\/t.co\/PA3oePWA7C\">pic.twitter.com\/PA3oePWA7C<\/a><\/p>\n<p>\u2014 Graham Mertz (@GrahamMertz5) <a href=\"https:\/\/twitter.com\/GrahamMertz5\/status\/1094336482352025601?ref_src=twsrc%5Etfw\">February 9, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Mertz seems to be a man of few words, but he did tweet that it was \u201c<a href=\"https:\/\/twitter.com\/GrahamMertz5\/status\/1094676736619565056\" target=\"_blank\" rel=\"noopener noreferrer\">good FYI<\/a>.\u201d I\u2019m guessing it won\u2019t be his last stop at the restaurant.<\/p>\n<p>All this Wisconsinness is paying off for the chain, which beat cult rival In-N-Out in a Restaurant Business survey of <a href=\"https:\/\/www.dailycardinal.com\/article\/2019\/02\/culvers-v-in-n-out-survey-ends-meaty-debate\" target=\"_blank\" rel=\"noopener noreferrer\">most popular chain restaurants<\/a>. That third place finish overall gave them the top burger spot, with In-N-Out falling (very) close behind. Though Culver\u2019s currently has no California locations, maybe it\u2019s time to start taking its biggest rival head on. They may have <a href=\"https:\/\/www.youtube.com\/watch?v=f3PBK6nQbGo\" target=\"_blank\" rel=\"noopener noreferrer\">happy cows<\/a>, but we\u2019ll always have the market on cheese curds and custard cornered with Culver\u2019s as our unofficial Wisconsin ambassador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the great American fast food burger wars, regionality matters. Texans lay claim to Whataburger. Californians will always go for In-N-Out. The D.C. metro area\u2019s chosen one is Five Guys, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5154],"tags":[9084,570,572,9083,2984,28,9086,9085,9087,1671],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v18.5.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Culver&#039;s spreads Wisconsinness one curd at a time - The Bozho<\/title>\n<meta name=\"description\" content=\"Founded 35 years ago in tiny Sauk City, Culver&#039;s is likely the best representation of Wisconsin in at least some of the 25 states where it has locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebozho.com\/culvers-becomes-wisconsin-icon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culver\u2019s spreads Wisconsinness one curd at a time\" \/>\n<meta property=\"og:description\" content=\"The burger chain has become a Midwestern icon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebozho.com\/culvers-becomes-wisconsin-icon\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bozho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebozho\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T20:17:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-14T02:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2019\/03\/Culvers-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Culver\u2019s spreads Wisconsinness one curd at a time\" \/>\n<meta name=\"twitter:description\" content=\"The burger chain has become a Midwestern icon.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2019\/03\/Culvers-tw.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thebozho\" \/>\n<meta name=\"twitter:site\" content=\"@thebozho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lacey Muszynski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebozho.com\/#organization\",\"name\":\"The Bozho\",\"url\":\"https:\/\/www.thebozho.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thebozho\/\",\"http:\/\/instagram.com\/thebozho\",\"https:\/\/twitter.com\/thebozho\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thebozho.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"width\":600,\"height\":280,\"caption\":\"The Bozho\"},\"image\":{\"@id\":\"https:\/\/www.thebozho.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebozho.com\/#website\",\"url\":\"https:\/\/www.thebozho.com\/\",\"name\":\"The Bozho\",\"description\":\"Seeing things. 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