{"id":13623,"date":"2019-04-11T09:31:34","date_gmt":"2019-04-11T14:31:34","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=13623"},"modified":"2019-04-17T12:55:33","modified_gmt":"2019-04-17T17:55:33","slug":"new-music-lil-nas-x-old-town-road-radio","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/new-music-lil-nas-x-old-town-road-radio\/","title":{"rendered":"Pop Gazing: A Madison station led \u201cOld Town Road\u201d back to the country charts"},"content":{"rendered":"<p>There are hit songs, and then there are viral sensations. You can count the country-trap lightning rod \u201cOld Town Road\u201d by Lil Nas X among the latter.<\/p>\n<p>Every day it seems \u201cOld Town Road\u201d is stuck in another million people\u2019s heads, and it\u2019s stuck in the headlines, too. The track \u2014 now the <a href=\"https:\/\/www.vox.com\/2019\/4\/9\/18301990\/lil-nas-x-old-town-road-billboard-chart-hot-100\">No. 1 song in America<\/a> \u2014 is just shy of two minutes long and follows the narrator asserting his country cred as he forlornly stares down the dusty trail ahead of him. A remixed version was released last week featuring Billy Ray Cyrus.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p><iframe loading=\"lazy\" width=\"689\" height=\"388\" src=\"https:\/\/www.youtube.com\/embed\/7ysFgElQtjI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>The catch? As you know if you\u2019ve tuned into the buzz, the track is produced with a trap beat and the artist is a 20-year-old black man from Atlanta. The notoriously exclusive country music industry hadn\u2019t heard of him two months ago. And no one in that industry seems to able to say for sure whether his viral smash \u201cOld Town Road\u201d is \u201ccountry\u201d or not.<\/p>\n<p>No one, it seems, except Katie Kruz, program director for Madison\u2019s 96.3 Star Country. WMAD 96.3 (\u201cMadison\u2019s #1 for New Country,\u201d natch) has been <a href=\"https:\/\/www.billboard.com\/articles\/columns\/chart-beat\/8506437\/lil-nas-x-old-town-road-country-airplay-chart-debut\">singled out by Billboard<\/a> for playing the Cyrus remix of the song more in its first week than any other country station.<\/p>\n<p>\u201cIf it\u2019s country enough for Billy Ray Cyrus, it\u2019s country enough for me,\u201d Kruz told Billboard.<\/p>\n<p>The country-rap hybrid tune\u2019s quick explosion from underground hit\/<a href=\"https:\/\/www.youtube.com\/watch?v=LxwpKKK3P4s\">TikTok meme<\/a> into America\u2019s hottest song reminds me of how completely the world stopped in 2012 to enjoy and\/or ridicule \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=9bZkp7q19f0\">Gangnam Style<\/a>.\u201d Is the song funny, or is it serious? It depends on what credibility you allow it, and I\u2019ve asked almost everyone I\u2019ve talked to this week about it.<\/p>\n<h3>It didn\u2019t \u201cembrace enough elements of today\u2019s country music\u201d<\/h3>\n<p>Last month, Billboard made an internet-wide joke of themselves by <a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/lil-nas-x-old-town-road-810844\/\">removing the song from <\/a><a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/lil-nas-x-old-town-road-810844\/\">their<\/a><a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/lil-nas-x-old-town-road-810844\/\"> Hot Country Songs chart<\/a> because it didn\u2019t \u201cembrace enough elements of today\u2019s country music.\u201d Shortly after, the inevitable happened: Lil Nas X released a remix of the song featuring Billy Ray Cyrus.<\/p>\n<p>It\u2019s not a great verse, but a celebrity appearance is a celebrity appearance. And if there was ever a suave move Columbia Records could pull, it\u2019d be adding a singer with country bona fides to the track.<\/p>\n<p>Lil Nas X can\u2019t do anything about the Hot Country Songs chart, which is the Billboard-curated chart he was removed from. But there\u2019s another Billboard chart for country radio station <em>airplay<\/em>, which is not curated. The Cyrus remix is riding a new wave there, which has led to the song\u2019s debut appearance at No. 53 on the Country Airplay chart. Again, shouts out to 96.3 Star Country.<\/p>\n<p>Time will tell what happens next week, but with this kind of momentum it\u2019s easy to imagine \u201cOld Town Road\u201d climbing the Country Airplay chart as more stations add the track to their rotation. \u201cPeople are finding the song everywhere else, in all genres,\u201d Kruz said. \u201cI\u2019d rather they find it on my radio station.\u201d Watch out, <a href=\"https:\/\/www.youtube.com\/watch?v=rItv9i6c7AY\">Luke Combs<\/a>!<\/p>\n<h3>Will Lil Nas X end up in the split-genre story as more than a footnote?<\/h3>\n<p>Regardless of where this song goes on the charts, and which charts it\u2019s allowed to appear on, I\u2019m most interested in what happens <em>after<\/em> whatever happens next. How will we remember \u201cOld Town Road\u201d? Will it fizzle in a month or in a year?<\/p>\n<p><em>New York Times<\/em> writer Jon Caramanica hosted an excellent episode of their \u201c<a href=\"https:\/\/www.nytimes.com\/column\/popcast-pop-music-podcast\">Popcast<\/a>\u201d this week with an in-depth look at the <a href=\"https:\/\/www.nytimes.com\/2019\/04\/07\/arts\/music\/popcast-lil-nas-x-old-town-road.html?rref=collection%2Fcolumn%2Fpopcast-pop-music-podcast&amp;action=click&amp;contentCollection=music&amp;region=stream&amp;module=stream_unit&amp;version=latest&amp;contentPlacement=1&amp;pgtype=collection\">long history of country-rap<\/a>. Will Lil Nas X end up in the split-genre story as more than a footnote? As with the success of any other hit once it\u2019s been lobbed into the atmosphere, it\u2019s up to us.<\/p>\n<p>This is why I am launching my support campaign: Talk To Someone About \u201cOld Town Road\u201d Once A Day. I mean, you know you\u2019re probably going to do it anyhow. If this song survives the onslaught of attention it\u2019s received in the past two weeks, it will be because the readers of this column decided to step in and make sure it isn\u2019t treated like a one-off novelty. Gen Z has placed this blessed thing in your hands. Never let it go!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are hit songs, and then there are viral sensations. You can count the country-trap lightning rod \u201cOld Town Road\u201d by Lil Nas X among the latter. Every day it [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":13640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5151],"tags":[9389,9387,9386,54,1801,4040,9388],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v18.5.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Madison station led &quot;Old Town Road&quot; back to country charts | The Bozho<\/title>\n<meta name=\"description\" content=\"Billboard has singled out WMAD 96.3 for playing the Billy Ray Cyrus remix of Lil Nas X song&#039;s more in its first week than any other country station.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebozho.com\/new-music-lil-nas-x-old-town-road-radio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop Gazing: A Madison station led \u201cOld Town Road\u201d back to the country charts\" \/>\n<meta property=\"og:description\" content=\"There are hit songs, and then there are viral sensations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebozho.com\/new-music-lil-nas-x-old-town-road-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bozho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebozho\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T14:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-17T17:55:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2019\/04\/LilNasX-BillyRay-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A Madison station led \u201cOld Town Road\u201d back to the country charts\" \/>\n<meta name=\"twitter:description\" content=\"Special edition of Pop Gazing.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2019\/04\/LilNasX-BillyRay-tw.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thebozho\" \/>\n<meta name=\"twitter:site\" content=\"@thebozho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brandon Clementi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebozho.com\/#organization\",\"name\":\"The Bozho\",\"url\":\"https:\/\/www.thebozho.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thebozho\/\",\"http:\/\/instagram.com\/thebozho\",\"https:\/\/twitter.com\/thebozho\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thebozho.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"width\":600,\"height\":280,\"caption\":\"The Bozho\"},\"image\":{\"@id\":\"https:\/\/www.thebozho.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebozho.com\/#website\",\"url\":\"https:\/\/www.thebozho.com\/\",\"name\":\"The Bozho\",\"description\":\"Seeing things. 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