{"id":15984,"date":"2019-08-22T10:47:39","date_gmt":"2019-08-22T15:47:39","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=15984"},"modified":"2019-08-30T16:32:03","modified_gmt":"2019-08-30T21:32:03","slug":"momentum-art-tech-haven-madison-street-artists","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/momentum-art-tech-haven-madison-street-artists\/","title":{"rendered":"Momentum Art Tech is a haven for local street artists"},"content":{"rendered":"
\n

Some of the most vibrant art in Dane County comes from an otherwise nondescript strip mall in the Lake Edge neighborhood near Monona.<\/p>\n

Since opening in 2017, Momentum Art Tech<\/a> (195 Cottage Grove Rd.) has become a pivotal resource for Madison\u2019s street art community. And on Aug. 24, the shop will play host to the inaugural Momentum Urban Arts Fest<\/a>, an all-day celebration of the medium set to feature more than 70 artists collaborating on murals at over a dozen locations.<\/p>\n

\u201cWe decided to converge and bring a massive amount of street art to Madison,\u201d says owner James Gubbins about the fest, which is co-hosted by the Monona East Side Business Alliance.<\/span>\n

\"Purple
All photos by Tom Whitcomb<\/figcaption><\/figure>\n<\/span>\n

A blank canvas<\/h2>\n

Gubbins, a Chicago native, has spent much of his life around graffiti, first picking up a spray can as a teenager<\/a>. But after some time away \u2014 during which he served in the Marines and started a family \u2014 Gubbins saw what he felt was a waning interest in street art. He opened Momentum Art Tech to \u201ckeep the torch going\u201d for his lifelong passion, leasing the name from an Oak Park, Ill. location operated by renowned artist and friend Teel One<\/a>.<\/p>\n

In addition to selling paint, original artwork, and offering classes to beginners, Momentum and its neighboring businesses are a literal blank canvas. Artists looking to practice can pay for space in \u201cBurner Alley,\u201d a long stretch of wall behind the shop.<\/p>\n

\u201cThe back of the shop is if they want to get something done quick,\u201d Gubbins says. \u201cBut we have other walls that are sitting on businesses, we have walls in alleys. It\u2019s all on how big they want to go and how much time they have.\u201d<\/span>\n

\"Summer<\/p>\n

\"Blue<\/p>\n

\"Old<\/p>\n<\/span>\n

Hitting the pavement<\/h2>\n

But the artists were always going to be an easier sell. Getting other businesses on board with his vision was a trickier task. Gubbins saw a mutually beneficial relationship: local artists would get paid for their work, and the art would enhance visibility for local businesses. In turn, a commission would help keep the Momentum store open without having to raise the price of paint.<\/p>\n

\u201cWe understand artists don\u2019t have money,\u201d Gubbins told Isthmus<\/em> in 2018<\/a>. \u201cWe keep it as cheap as we can and still stay open.\u201d<\/p>\n

Though now Gubbins says most businesses will contact Momentum directly if they want a mural done, his early approach was fairly punk rock. \u201cIt was me hitting the pavement for a long time,\u201d Gubbins says, \u201cbegging people to trust us that we were gonna do something artistic and not just tag something.\u201d<\/p>\n

Gubbins had to talk his own landlord into allowing him to paint the side of the shop. But soon after that first mural went up, property owners from around the area \u2014 including early clients Food Fight and Promega \u2014 started dropping by and inquiring about getting their own art from Momentum\u2019s regulars. One of those originals, a building-sized mural across from Monona Grove High School, still stands today.<\/span>\n

\"Monona<\/p>\n<\/span>\n

The people\u2019s art<\/h2>\n

While there\u2019s no doubt street art has exploded in popularity, it still remains in most cases an illegal pursuit. But with the Urban Arts Fest, Gubbins is hoping to change the conversation surrounding graffiti.<\/p>\n

\u201cI would urge anyone that is offended \u2014 or just doesn\u2019t understand street art \u2014 to not only come out and look at the art, but to look at the artists,\u201d he says. \u201cThey\u2019re everyday people like you and me. They\u2019re business owners, they\u2019re parents, they\u2019re taxpayers.\u201d<\/p>\n

Art is a matter of perspective. Whether in a museum or on the back of strip mall, Gubbins says it\u2019s just about \u201cfinding your canvas.\u201d<\/span>\n

The <\/em>Momentum Urban Arts Fest<\/em><\/a> will start at 9 a.m. on Saturday, Aug. 24 at Momentum Art Tech. You can download a map of all the planned mural sites <\/em>here<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Some of the most vibrant art in Dane County comes from an otherwise nondescript strip mall in the Lake Edge neighborhood near Monona. 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