{"id":16000,"date":"2019-08-22T14:04:23","date_gmt":"2019-08-22T19:04:23","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=16000"},"modified":"2019-09-06T15:49:50","modified_gmt":"2019-09-06T20:49:50","slug":"rotowire-fantasy-sports-madison-company","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/rotowire-fantasy-sports-madison-company\/","title":{"rendered":"At Madison-based company RotoWire, fantasy sports are reality"},"content":{"rendered":"

About 59 million people play fantasy sports in the U.S. and Canada, with roughly 70 percent of those players engaged in fantasy football, says Peter Schoenke. As president of RotoWire<\/a>, an international fantasy sports information company based in Madison, he understands the appeal better than anyone.<\/p>\n

The beauty of fantasy football, he says, is that anybody can win. The 162-game grind of a Major League Baseball season demands sustained focus and deep knowledge from fantasy baseball participants. It\u2019s difficult for the least informed to win a league. But it\u2019s relatively easy to follow the 16-game schedule of the National Football League \u2014 and luck into winning it all.<\/p>\n

\u201cI\u2019d say fantasy football is the best competitive entertainment sport you can play in America because it\u2019s the ultimate mix,\u201d says Schoenke. \u201cYou have somebody who\u2019s really into it, an expert like myself, and you can be in a league with people who are extremely casual and barely know how to play. It\u2019s a good experience for both of us because that casual fan is going to win one out of 10 times.\u201d<\/span>\n

A far-reaching business<\/h2>\n

If you play fantasy sports on such websites as ESPN, Yahoo!, CBS, DraftKings or FanDuel, you\u2019ve used data provided by RotoWire. Since launching in 1997, the company has grown into a global endeavor, with 35 full-time employees and about 150 freelance writers working from countries as far away as Pakistan and Australia. It translates soccer coverage into Portuguese and Spanish to reach players in South America. And it provides real-time updates to about 100 million people playing fantasy cricket in India.<\/p>\n

\u201cCricket is all about stats. There\u2019s probably more stats in cricket than in baseball,\u201d Schoenke says. \u201cIf there\u2019s anything you can keep track of, you can make a fantasy sport out of it. I mean, there\u2019s fantasy Congress. It\u2019s not very popular, but there\u2019s a game where you can pick senators based on whether they get bills passed, or whatever. There\u2019s fantasy bass fishing. You name it, there\u2019s a fantasy sport for it.\u201d<\/p>\n

Since RotoWire\u2019s market is worldwide, it usually doesn\u2019t do much local advertising or outreach. It\u2019s making an exception in the lead-up to football season, however, by hosting Fantasy Football Draft Night<\/a> at High Noon Saloon on Monday, Aug. 26. The event includes an expert panel discussion and Q&A with RotoWire staffers Jake Letarski and John McKechnie, both of whom will give advice and talk draft strategy, followed by a live draft.<\/p>\n

Letarski, an operations manager at RotoWire, got started as a freelance writer and is still involved with the website\u2019s NFL podcast<\/a>. This is his second year of participating in the draft night event.<\/p>\n

\u201cWe walk around and answer questions for people debating between two players, doing the \u2018Who should I pick?\u2019 type of thing,\u201d he says. \u201cWe help them out and ask, \u2018Well, are you trying to be risky or conservative here?\u2019 It\u2019s pretty fast-paced, and it\u2019s a cool thing if you\u2019re into fantasy football and want to learn more and become a better player.\u201d<\/span>\n

Boom and bust, and boom again<\/h2>\n

Football is RotoWire\u2019s bread and butter, but baseball is Schoenke\u2019s first love. As a \u201cspeedy outfielder who couldn\u2019t hit,\u201d he switched to track after his sophomore year of high school and had more success. But he kept following MLB and collecting baseball cards. He was particularly fascinated with the numbers on the back of the cards, and, later, with books written by baseball historian and statistician Bill James.<\/p>\n

After college, he and two of his buddies at Northwestern University \u2014 Herb Ilk and Jeff Erickson \u2014 lived near Wrigley Field and played in the same fantasy baseball league. They\u2019d talk about starting a business together over beers, and eventually decided to do something \u201ctotally crazy.\u201d<\/p>\n

\u201cI came up with the idea of doing fantasy sports, since we were already spending so much time on it anyway,\u201d Schoenke says.<\/p>\n<\/span>\n

\"Peter
J. Scott Kunkel \/ Scotify Studios<\/figcaption><\/figure>\n<\/span>\n

At the time, Schoenke was a reporter for Dow Jones and The Wall Street Journal<\/em>, covering the options and futures markets in Chicago. \u201cBack then, before the internet really got going, the Bloomberg Terminal<\/a> they had on the trading floor was like the internet now. You\u2019d type in stocks and get all this news and data. It was like, whoa; it was a revelation. Now, of course, it\u2019s everywhere. So, I was like, \u2018Why don\u2019t we do that for fantasy baseball, so you can type in a player and get all kinds of information?\u2019\u201d<\/p>\n

And so the idea for \u201cplayer notes\u201d was born, and then came customized projections. The original website, RotoNews.com, was such an instant hit that they sold it two years later to a California-based company called Broadband Sports.<\/p>\n

\u201cThey were going to make us dot-com millionaires,\u201d Schoenke says, \u201cand that company went bankrupt in a year and a half because they were totally mismanaged. That was all too typical of the time. They were just trying to go public and make money, but we were the only legitimate business out of all the ones they acquired.\u201d<\/p>\n

In 2001, they bought the company back, moved it from Los Angeles to Madison to take advantage of the pipeline of young, internet-savvy talent coming out of UW-Madison, changed the name to RotoWire, and started charging for most of its content. Though paywalls have become common on websites such as The Athletic<\/a> and Baseball Prospectus<\/a>, it was an unprecedented move at the time. And it\u2019s paid off many times over.<\/p>\n

\u201cThe main goal of the company is to get people to pay for the information,\u201d Schoenke says. \u201cEverything is clicking and working well because people see a lot of value in what we do and they\u2019re willing to pay money for it.\u201d<\/p>\n

And if there\u2019s even a small chance it could buy a year\u2019s worth of bragging rights, it\u2019s worth every penny.<\/span>\n

Fantasy Football Draft Night will be held at High Noon Saloon on <\/em>Monday, Aug. 26<\/em><\/a>, with a panel session on the outdoor patio at 5:30 p.m. and drafting inside from 7-9 p.m.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

About 59 million people play fantasy sports in the U.S. and Canada, with roughly 70 percent of those players engaged in fantasy football, says Peter Schoenke. As president of RotoWire, […]<\/p>\n","protected":false},"author":31,"featured_media":16010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5155,5153],"tags":[335,19,3096,10707,126,10708,10706,79],"yoast_head":"\nFantasy sports are reality at Madison-based company RotoWire<\/title>\n<meta name=\"description\" content=\"If you play fantasy sports on such websites as ESPN, Yahoo, CBS, DraftKings or FanDuel, you've used data provided by RotoWire, a Wisconsin-based company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebozho.com\/rotowire-fantasy-sports-madison-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fantasy sports are reality at Madison-based RotoWire\" \/>\n<meta property=\"og:description\" content=\"The company partners with ESPN, Yahoo! and others.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebozho.com\/rotowire-fantasy-sports-madison-company\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bozho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebozho\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T19:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-06T20:49:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2019\/08\/RotoWire_fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Fantasy sports are reality at Madison-based RotoWire\" \/>\n<meta name=\"twitter:description\" content=\"The company partners with ESPN, Yahoo! and others.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2019\/08\/RotoWire_tw.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thebozho\" \/>\n<meta name=\"twitter:site\" content=\"@thebozho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Howard Hardee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebozho.com\/#organization\",\"name\":\"The Bozho\",\"url\":\"https:\/\/www.thebozho.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thebozho\/\",\"http:\/\/instagram.com\/thebozho\",\"https:\/\/twitter.com\/thebozho\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thebozho.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"width\":600,\"height\":280,\"caption\":\"The Bozho\"},\"image\":{\"@id\":\"https:\/\/www.thebozho.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebozho.com\/#website\",\"url\":\"https:\/\/www.thebozho.com\/\",\"name\":\"The Bozho\",\"description\":\"Seeing things. 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