{"id":19746,"date":"2020-06-09T10:54:39","date_gmt":"2020-06-09T15:54:39","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=19746"},"modified":"2020-06-20T11:10:42","modified_gmt":"2020-06-20T16:10:42","slug":"taste-of-madison-give-back-campaign-2020","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/taste-of-madison-give-back-campaign-2020\/","title":{"rendered":"Taste of Madison’s charity aspect continues with online campaign"},"content":{"rendered":"

Taste of Madison<\/a> is one of the city\u2019s most iconic events. The Labor Day weekend festival draws an average of 250,000 people annually to the Capitol Square to feast on local food<\/a> and live music<\/a>. The economic impact it has in the community is substantial. When people come to Taste, they spend money not only at the event but also elsewhere \u2014 at gas stations, hotels, restaurants and more. In 2019, Taste added $7 million of spending to the Dane County economy.<\/p>\n

What some people don\u2019t know, however, is its charitable component. Last year, Taste raised $64,000 for the nonprofit groups that helped put on the event. More than $1 million has been donated to such local entities since it began in 1983.<\/p>\n

But because of COVID-19, this year\u2019s Taste of Madison is cancelled. \u201cWe recognize that when you can\u2019t hold an event that\u2019s of the magnitude of Taste, it\u2019s so much bigger than cancelling a fun event,\u201d says Sara Klemme, president of Madison Festivals, Inc. \u201cIt\u2019s having a drastic impact on our community.\u201d<\/p>\n

To combat the loss of Taste\u2019s usual charitable effect, MFI has launched the Taste of Madison Give Back Campaign<\/a><\/strong>, which runs online June 1-14. It\u2019s structured to split proceeds 50\/50 between the Second Harvest Food Bank<\/a> and Cook It Forward<\/a>.<\/span>\n

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It is with heavy hearts that we announce the cancellation of Taste of Madison 2020. We hope that even if we can\u2019t be together in person, we can still make an impact to the community and are launching the Taste of Madison Give-Back Campaign. Learn more here:https:\/\/t.co\/G5nZ0ztSx7<\/a> pic.twitter.com\/cBmjR4f0V5<\/a><\/p>\n

\u2014 Taste of Madison (@TasteofMadison) June 1, 2020<\/a><\/p><\/blockquote>\n