{"id":20497,"date":"2020-09-03T14:59:19","date_gmt":"2020-09-03T19:59:19","guid":{"rendered":"https:\/\/www.thebozho.com\/?p=20497"},"modified":"2020-09-25T13:13:43","modified_gmt":"2020-09-25T18:13:43","slug":"now-open-muskellounge-and-sporting-club","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/now-open-muskellounge-and-sporting-club\/","title":{"rendered":"Muskellounge and Sporting Club is now open"},"content":{"rendered":"

Any new business venture comes with risk. Add in the uncertainty surrounding the coronavirus pandemic and, well, opening a bar isn\u2019t an easy thing to forecast right now. Even for two experienced business partners and friends like Sean Pharr and Chad Vogel.<\/p>\n

The duo\u2019s newest venture, The Muskellounge and Sporting Club<\/a> \u2014 aka \u201cThe Muskie\u201d and named in honor of the state fish \u2014 opened July 21<\/a>. It\u2019s located in the Lake Edge Shopping Center<\/a> on Monona Drive.<\/p>\n

\u201cThe days that we\u2019ve had ideal weather have been very good,\u201d Pharr says. \u201cI think because we\u2019ve done such a slow, quiet opening, the neighborhood is getting to know that we\u2019re here.\u201d<\/p>\n

He adds: \u201cI know that we\u2019ve been highly anticipated in the area and it\u2019s just a matter of people coming in and checking us out.\u201d<\/span>\n

\"Muskie<\/p>\n

\"Muskie
Photos by Chris Lotten<\/a><\/figcaption><\/figure>\n<\/span>\n

Currently patio-only<\/h2>\n

With local COVID-19 restrictions still in place, The Muskie can\u2019t have customers inside. Presently, patrons order at a station near the front overhead door and drinks are delivered to patio tables. Outdoor capacity is 46 after they received permission to use the area in front of neighbor Gigi\u2019s Playhouse<\/a> for expanded patio seating. The patio is also dog-friendly.<\/p>\n

Once customers are allowed back inside, Vogel says their indoor capacity is 80-85. \u201cBut we were always kind of under the assumption people would be up and playing games and doing stuff like that,\u201d he says.<\/span>\n

\"Muskie<\/p>\n

\"Muskie
Photos by Chris Lotten<\/a><\/figcaption><\/figure>\n<\/span>\n

\u201cTribute to parlor games\u201d<\/h2>\n

Pharr and Vogel are co-owners of Mint Mark<\/a> along with Gwen and Kyle Johnson (Johnson Public House<\/a>), and Vogel also owns The Robin Room<\/a>, which is currently closed.<\/p>\n

Last year, the owner of the shopping center approached Vogel<\/a> about a bar concept for the space that formerly housed Elie\u2019s Family Restaurant. Vogel and Pharr bonded over shuffleboard when they lived in Stevens Point and decided to create a space that was a \u201ctribute to parlor games<\/a>.\u201d<\/span>\n

\"Muskie<\/p>\n<\/span>\n

A ping-pong table and dart board inhabit the back game room; they\u2019re still waiting on the foosball tables to arrive. There\u2019s a deluxe Big Buck Hunter Reloaded<\/em> video game cabinet, too, but the shuffleboard table gets the prime real estate. It sits along the wall opposite the main bar beneath a breathtaking lake vista wall mural.<\/p>\n

\u201c18-footer,\u201d Pharr says of the table.<\/p>\n

The bar will also have pull tabs, and they\u2019re working on converting an old pull-handle cigarette dispenser into a fishing lure dispenser. (The name of the dispenser? \u201cThe Worm Firm: Your Firm for Worms.\u201d) The plan is to feature local fly fishing tiers and other out-of-state makers. Pharr is an avid fisherman and wants slots for employees\u2019 recommendations, whether into fishing or not.<\/span>\n

\"Muskie<\/p>\n

\"Muskie
Photos by Chris Lotten<\/a><\/figcaption><\/figure>\n<\/span>\n

A beer and whiskey bar<\/h2>\n

Samie Scott, part of the Robin Room team, painted the fish\/lure wall murals. She owns Vandal Automatic LLC and hired Robert Foster for the big wall mural and to help with the recently finished storefront sign. Meagan Weber designed the logo and menu.<\/p>\n

The bar features 22 tappers, with 16 for beer, three for rotating cocktails and three for wine. \u201cThe idea is to be a beer and whiskey bar,\u201d according to Vogel, who says the end goal is for 300 different spirits. \u201cHaving 300 spirits, you\u2019ve got a lot of options.\u201d<\/span>\n

\"Muskie<\/p>\n

\"Muskie
Photos by Chris Lotten<\/a><\/figcaption><\/figure>\n<\/span>\n

As for food, tackle boxes with local and imported cheese, spreads and crackers are available and The Muskie \u201cproudly\u201d offers Fraboni\u2019s<\/a> pizza, with a custom Muskellounge pizza coming out soon. \u201cSo that should be a spicy little ordeal,\u201d Pharr says.<\/p>\n

Open seven days a week, The Muskie has an agreement with its neighborhood to close the patio at 10 p.m. The busiest times have been around happy hour, which runs from 4-6 p.m. Vogel said it\u2019s hard to anticipate a Monona Drive crowd versus a downtown one, and when you add in COVID and losing hours for potential revenue, the opening has been anything but normal.<\/span>\n

\"Muskie<\/p>\n<\/span>\n

But for now, outdoors<\/h2>\n

Pharr was surprised with how many people said The Muskie was their first patio experience since the pandemic upended our everyday lives.<\/p>\n

\u201cHopefully things will come around a little bit better and bring people out,\u201d Pharr said.<\/p>\n

There were a dozen people spaced about the patio on a recent Tuesday late afternoon, as local musician C\u00e9dric Baetche<\/a> plucked his guitar. The Muskie is having Baetche play live each Tuesday from 4:30-6 p.m., and hosted an outdoor \u201cSmarter Than You<\/a>\u201d trivia night on Sunday, Aug. 23. According to Vogel, they may try to sneak in a couple more trivia games in September and August.<\/span>\n

\"Muskie<\/p>\n

\"\"
Photos by Chris Lotten<\/a><\/figcaption><\/figure>\n<\/span>\n

But the biggest thing is getting back to whatever constitutes the new normal. That shuffleboard table won\u2019t play itself.<\/p>\n

\u201cWe\u2019re open and we want people here,\u201d Pharr says.<\/span>\n

The Muskellounge and Sporting Club \u2014 aka \u201cThe Muskie\u201d (4102 Monona Dr., in the Lake Edge Shopping Center) \u2014 is open seven days a week from 3-10 p.m. with patio seating only. Current capacity is 46, not counting dogs.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Any new business venture comes with risk. Add in the uncertainty surrounding the coronavirus pandemic and, well, opening a bar isn\u2019t an easy thing to forecast right now. 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