{"id":2528,"date":"2017-04-28T09:58:26","date_gmt":"2017-04-28T14:58:26","guid":{"rendered":"http:\/\/www.thebozho.com\/?p=2528"},"modified":"2018-08-20T13:58:23","modified_gmt":"2018-08-20T18:58:23","slug":"10-possible-jersey-sponsors-for-the-milwaukee-bucks","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/10-possible-jersey-sponsors-for-the-milwaukee-bucks\/","title":{"rendered":"10 possible or improbable jersey sponsors for the Milwaukee Bucks"},"content":{"rendered":"

Big changes are coming to the NBA next season, but you may need your glasses to see them.<\/p>\n

When the league\u00a0announced last spring that its 30 franchises could begin selling jersey sponsorships for the\u00a02017-18 season, many fans chafed at the idea. The small 2\u00bd-inch-by-2\u00bd-inch patch on the upper left corner of the jersey was derided by some as an end of the last ad-free uniform\u00a0in professional sports.<\/p>\n

Meanwhile, the NBA and its\u00a0commissioner Adam Silver have trumpeted the move\u00a0as a new way to adapt to the evolving\u00a0habits of viewers.<\/p>\n

\u201cThe media landscape is changing,” Silver said last April<\/a>. “People are watching less live television outside of sports. People are watching fewer commercials. This will become an important opportunity for companies for connecting directly with their consumers.”<\/p>\n

So far only five teams have announced jersey sponsorships, in deals ranging\u00a0in the neighborhood of\u00a0$4 million to $8 million annually. The Philadelphia 76ers were the first to sign a sponsor, choosing to wear Stubhub. Others include the\u00a0Sacramento Kings and\u00a0Blue Diamond Growers, the Boston Celtics and\u00a0General Electric,\u00a0the Brooklyn Nets and\u00a0Infor, the Utah Jazz and Qualtrics (“Five for the Fight”), and reigning league champions Cleveland Cavaliers and\u00a0Goodyear.<\/p>\n

In the aftermath of a heartbreaking 92-89 loss to the Toronto Raptors in Game 6 last night, the Milwaukee Bucks suddenly find themselves in the offseason, with plenty of time to begin preparing for when they do it all again in\u00a0October.<\/p>\n

The organization\u00a0has\u00a0yet to announce if it\u00a0will sign a jersey sponsor for next\u00a0season, but we did\u00a0bit of their research for them in case they decide they want a piece of the pie.<\/span>\n

\"Bucks
\n<\/span>\n

1. Harley-Davidson<\/h3>\n

Local brand?<\/strong>\u00a0Yes
\nBrand fit:<\/strong> \u2605\u2605
\nWhy should they be the sponsor?<\/strong>\u00a0Harley-Davidson saw its motorcycle sales decline 5.7 percent<\/a> in the first quarter this year compared to the same time last year, according to the Milwaukee Journal Sentinel. While this\u00a0might seem like an indication that the company is in tough times… well, you\u2019d be right. But Harley-Davidson has also announced its plan to build the next generation of Harley riders. What better way to reach that next generation than to advertise directly to the youngest fan base in professional sports? The median age<\/a> of NBA fans in 2014 was 37, compared to 47 for NFL fans and an ancient (sorry Mom and Dad) 53 for MLB fans.<\/p>\n

2. Lexus<\/h3>\n

Local brand?<\/strong>\u00a0No
\nBrand fit:<\/strong>\u00a0\u2605
\nWhy?<\/strong>\u00a0Lexus unveiled a partnership with the Bucks at the beginning of this season that included special perks for Bucks\u2019 fans that drive \u2014 you guessed \u2014 a Lexus. The big perk: VIP valet parking at Bucks games.\u00a0Maybe for an extra $1-2 million, Lexus can work out an exclusive deal where only Lexus drivers can buy Bucks\u2019 replica jerseys?<\/p>\n

3. Kohl\u2019s<\/h3>\n

Local brand?<\/strong>\u00a0Yes
\nBrand fit:<\/strong>\u00a0\u2605\u2605\u2605\u2605
\nWhy?<\/strong>\u00a0Kohl\u2019s is a longstanding clothing retailer in Wisconsin, and former U.S. senator Herb Kohl\u00a0is also a former owner of the Bucks.\u00a0Getting on the team’s\u00a0uniforms almost makes too much sense for the department store. Plus, they are one of the few brands that can say they could actually sell the gear they’d be sponsoring.<\/p>\n

4. BMO Harris Bank<\/h3>\n

Local brand?<\/strong> Yes
\nBrand fit:<\/strong> \u2605\u2605\u2605
\nWhy?<\/strong> They already have the naming rights to\u00a0the current, painfully out of date, soon-to-be destroyed arena. When the BMO Harris Bradley Center\u00a0is gone, BMO Harris Bank will need a new way to stay associated with the team.
\n<\/span>\n\"Bucks
\n<\/span>\n

5. John Deere<\/h3>\n

Local brand?<\/strong>\u00a0Might as well be.
\nBrand fit:<\/strong> \u2605
\nWhy?<\/strong>\u00a0John Deere\u00a0is actually from Illinois (boo!) but can be found all over the farmlands of Wisconsin. I mostly put this on the list because I want the deal to include Bango riding a tractor around the basketball court during TV\u00a0timeouts. He\u2019s already been seen on a Harley trying to \u201crev up\u201d the crowd. Milwaukee, please make my dream come true!<\/p>\n

6. Potawatomi Casino<\/h3>\n

Local brand?<\/strong> Yes
\nBrand fit:<\/strong> \u2605\u2605
\nWhy?<\/strong> The Potawatomi Casino tower already stands like a beacon across the city of Milwaukee drawing gamblers to its doors, but if that isn\u2019t enough, maybe some carefully placed advertising on the front of an NBA jersey will remind fans to drown their sorrows in the slots after a tough loss? On second thought, maybe a gambling brand and sports don\u2019t mix… although the billions\u00a0of dollars bet on professional sports every\u00a0year would\u00a0indicate otherwise.
\n<\/span>\n\"Bucks
\n<\/span>\n

7. Pabst Blue Ribbon<\/strong><\/h3>\n

(Runner-up: Miller Lite)<\/h4>\n

Local brand?<\/strong>\u00a0Yes
\nBrand fit:<\/strong> \u2605\u2605\u2605\u2605\u2605
\nWhy?<\/strong> Pabst is back in Milwaukee! With the grand unveiling<\/a> of its new taproom on the old Pabst site earlier this spring, PBR is finally back where it all began. What better way to announce its return to the motherland than a prominently placed patch on the upper left chest\u00a0of the Milwaukee Bucks’ jersey? As an added bonus, sports fans love beer. Plus, double bonus, basketball\u2019s growing notoriety as a hipster-friendly space makes this hipster concoction the perfect pairing.<\/p>\n

8. Palermo\u2019s Pizza<\/h3>\n

Local brand?<\/strong>\u00a0Yes
\nBrand fit:<\/strong> \u2605\u2605\u2605
\nWhy?<\/strong> Palermo\u2019s has worked with the Bucks before, including\u00a0free pizza giveaways at games and ticket giveaways at local grocery stores. A Palermo\u2019s patch would seal the deal for the pizza company, elevating it from the minor leagues into the big leagues of sports advertising.<\/p>\n

9. Colectivo Coffee<\/h3>\n

Local brand?<\/strong> Yes
\nBrand fit:<\/strong> \u2605\u2605\u2605
\nWhy? <\/strong>With seven cafes in the city of Milwaukee and 13 in the greater area,\u00a0it feels like there’s a Colectivo on every corner.\u00a0If that itself isn\u2019t enough to keep the brand floating around in the subconscious of consumers, this might be just the way. Bucks fans will need something to drink to keep them awake through long games when the Bucks inevitably become bad again.<\/p>\n

10. Pick \u2019n Save<\/h3>\n

Local brand?<\/strong>\u00a0Yes
\nBrand fit:<\/strong> \u2605\u2605\u2605
\nWhy?<\/strong> I can see the ad campaign now: \u201cEat your veggies from your local Pick \u2019n Save grocery store and you too could be as tall as Giannis Antetokounmpo.\u201d You don\u2019t think the long, lean Bucks got that tall without eating their carrots, do you?<\/p>\n","protected":false},"excerpt":{"rendered":"

Big changes are coming to the NBA next season, but you may need your glasses to see them. When the league\u00a0announced last spring that its 30 franchises could begin selling […]<\/p>\n","protected":false},"author":3,"featured_media":2542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5153],"tags":[1339,335,333,1340,79,334],"yoast_head":"\n10 possible or improbable jersey sponsors for the Milwaukee Bucks | The Bozho<\/title>\n<meta name=\"description\" content=\"The National Basketball Association announced last spring that its 30 franchises could begin selling jersey sponsorships for the 2017-18 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebozho.com\/10-possible-jersey-sponsors-for-the-milwaukee-bucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 possible or improbable jersey sponsors for the Milwaukee Bucks\" \/>\n<meta property=\"og:description\" content=\"We did some research in case they want a piece of the pie next year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebozho.com\/10-possible-jersey-sponsors-for-the-milwaukee-bucks\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bozho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebozho\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-28T14:58:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-20T18:58:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/BucksJerseySponsor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"10 possible or improbable jersey sponsors for the Milwaukee Bucks\" \/>\n<meta name=\"twitter:description\" content=\"We did some research in case they want a piece of the pie next year.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/BucksJerseySponsor.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thebozho\" \/>\n<meta name=\"twitter:site\" content=\"@thebozho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebozho.com\/#organization\",\"name\":\"The Bozho\",\"url\":\"https:\/\/www.thebozho.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thebozho\/\",\"http:\/\/instagram.com\/thebozho\",\"https:\/\/twitter.com\/thebozho\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thebozho.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"width\":600,\"height\":280,\"caption\":\"The Bozho\"},\"image\":{\"@id\":\"https:\/\/www.thebozho.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebozho.com\/#website\",\"url\":\"https:\/\/www.thebozho.com\/\",\"name\":\"The Bozho\",\"description\":\"Seeing things. 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