{"id":3967,"date":"2017-06-23T09:08:24","date_gmt":"2017-06-23T14:08:24","guid":{"rendered":"http:\/\/www.thebozho.com\/?p=3967"},"modified":"2018-08-20T16:58:10","modified_gmt":"2018-08-20T21:58:10","slug":"madison-marketer-tim-debyl-constructing-perfect-spectator-sport","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/madison-marketer-tim-debyl-constructing-perfect-spectator-sport\/","title":{"rendered":"Madison marketer Tim DeByl is constructing the perfect spectator sport"},"content":{"rendered":"<p>Let\u2019s say you\u2019re tasked with building the ideal sport to watch \u2014 one that\u2019s exciting yet strategic and also full of drama. You can build in any of the aspects you like from other sports, duplicating what you like and discarding what you don\u2019t like.<\/p>\n<p>What is the ideal playing time limit? How much scoring is involved? How will the league be set up and what are the playoffs like?<\/p>\n<p>It\u2019s questions like these that American Ultimate Disc League vice president of marketing and Madison Radicals co-owner and coach Tim DeByl tackles on a daily basis.<\/p>\n<p>DeByl, a Green Bay native who graduated from UW-Madison in 1996, was first introduced to the sport of ultimate frisbee several years ago when he played in a MUFA summer league. He estimates he was about 28 years old at the time. To hear DeByl tell the story, he was instantly hooked. When the AUDL began to form in 2012, DeByl decided he was ready to take an even deeper plunge. Now well over a decade after playing in his first game, ultimate frisbee and the AUDL have come to consume his life.<\/p>\n<p>DeByl and the league have found themselves with a unique opportunity to bring the long-time counterculture sport of ultimate frisbee into the mainstream. The fledgling league has grown from eight founding teams to a whopping 24, including the Radicals, who joined in 2013. The league even had a TV deal with ESPN3 for three years, which ended in 2016. Since that breakthrough deal, the AUDL has become a regular feature on <em>SportsCenter<\/em>\u2019s Top 10.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"fr\">Maximum effort. <a href=\"https:\/\/twitter.com\/hashtag\/SCtop10?src=hash\">#SCtop10<\/a> <a href=\"https:\/\/t.co\/Oi6XGhfk4d\">pic.twitter.com\/Oi6XGhfk4d<\/a><\/p>\n<p>\u2014 SportsCenter (@SportsCenter) <a href=\"https:\/\/twitter.com\/SportsCenter\/status\/877001150947569664\">June 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cThings have been moving at an amazing clip,\u201d DeByl says of the league\u2019s growth. \u201cIf you would have said four years ago that we would be on ESPN every week and be on cable and in talks with other broadcast companies, that would have been amazing. It is an exciting time for ultimate.\u201d<\/p>\n<p>Unlike the major sports in the American market, ultimate frisbee has benefitted from its relative newness on the professional scene. A rule change in the NFL or NBA <a href=\"http:\/\/philadelphia.cbslocal.com\/2017\/04\/04\/some-fans-react-to-the-mlbs-new-rules-this-season-i-hate-it\/\" target=\"_blank\" rel=\"noopener\">or Major League Baseball<\/a>\u00a0\u2014 no matter how minor \u2014 can receive incredible pushback. The AUDL, however, can make changes to ultimate frisbee with relative ease and anonymity.<\/p>\n<p>As a result, the AUDL has modified two major rules from traditional ultimate frisbee by adding referees and establishing time limits. Both moves were initiated in hopes of making the league more attractive to potential investors and fans.<\/p>\n<p>\u201cPeople put a lot of hard work into the sport, making it what it is, and now we feel like we are just tweaking it at the end here, making it a little more fan friendly and broadcast ready,\u201d DeByl says.<\/p>\n<p>\u201cWe want broadcasters to look at it and say, \u2018This sport is perfect for TV. What you are doing makes perfect sense. We can fit this into our existing model better than we could soccer, and kind of better than baseball, right along there with basketball and football.\u2019\u201d<\/p>\n<figure id=\"attachment_3972\" aria-describedby=\"caption-attachment-3972\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"size-full wp-image-3972\" src=\"http:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim.jpg\" alt=\"Tim DeByl\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim.jpg 1500w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim-300x200.jpg 300w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim-768x512.jpg 768w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim-1024x683.jpg 1024w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim-720x480.jpg 720w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl2-crKimWinheim-750x500.jpg 750w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-3972\" class=\"wp-caption-text\">Kim Winheim<\/figcaption><\/figure>\n<p>But maintaining the sport\u2019s essence is key. He doesn\u2019t want it to feel like the sport has been co-opted in some way to make money. He still wants it to retain the same counter-cultural identity that he fell in love with when he was first introduced to the sport years ago.<\/p>\n<p>With that in mind, even the addition of referees brought with it plenty of checks on their power. An \u201cintegrity rule\u201d allows players to be the ultimate arbiters on the field, overruling the officials when they believe they have made an error.<\/p>\n<p>\u201cWe are trying not to use the league,\u201d DeByl says. \u201cWe don\u2019t want to feel like we are doing something that shouldn\u2019t be done to it, and we are also working to not do that. It is hard to define what it means to be an ultimate person \u2026 and people like that it is not like other sports.\u201d<\/p>\n<p>In some ways, it\u2019s almost the anti-sport sport.<\/p>\n<p>\u201cWe embrace the people that have gotten away from sports because of the money involved or [other] issues,\u201d DeByl says. \u201cSome people are just sick of professional sports.\u201d<\/p>\n<p>While DeByl has made most of his strategic moves behind the scenes, it turns out what happens on the field matters, too \u2014 or at least the highlight videos do. Much like the rise of the NBA highlight video during <a href=\"http:\/\/grantland.com\/the-triangle\/six-seconds-to-perfection-the-best-nba-vines-of-the-season\/\">the Vine era<\/a>, ultimate frisbee lends itself well to quick, shareable content. Big plays happen frequently and can often involve incredible leaps and catches.<\/p>\n<figure id=\"attachment_3973\" aria-describedby=\"caption-attachment-3973\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"size-full wp-image-3973\" src=\"http:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim.jpg\" alt=\"Madison Radicals\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim.jpg 1500w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim-300x200.jpg 300w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim-768x512.jpg 768w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim-1024x683.jpg 1024w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim-720x480.jpg 720w, https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/Radicals-crKimWinheim-750x500.jpg 750w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-3973\" class=\"wp-caption-text\">Kim Winheim<\/figcaption><\/figure>\n<p>But despite the stir on social media and the regular <em>SportsCenter\u00a0<\/em>appearances, the AUDL has a long journey ahead of it. For all of the growth the league has made in six seasons, it still in the red \u2014 as are the Radicals.<\/p>\n<p>\u201cRight now the team and the league are all losing money. It is really expensive. The media deals we are getting don\u2019t quite cut it,\u201d DeByl says. \u201cBut things are improving. Now [the players] get coach busses and they get their own beds at the hotels. &#8230; But we still have a long way to go.\u201d<\/p>\n<p>For DeByl, though, that challenge is exciting. He welcomes innovation and is happy to try new things to help put the league on the map.<\/p>\n<p>\u201cWe can do anything. We want to put a drone in play? We can,\u201d DeByl says. \u201cWe can kind of just say, \u2018While we\u2019re worried a drone might hit a fan, we also aren\u2019t worried enough that we won\u2019t let you do it.\u2019 Whatever we want to try, we can.\u201d<\/p>\n<p>After all, it takes a radical business plan to meet the needs of a radical team.<\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><em>The Radicals return home from a three-game road trip Saturday, June 24 to host the Detroit Mechanix at Breese Stevens Field. Madison is currently second in the Midwest division with an 8-2 record. Game time is 6 p.m.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s say you\u2019re tasked with building the ideal sport to watch \u2014 one that\u2019s exciting yet strategic and also full of drama. You can build in any of the aspects [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5153],"tags":[2016,2014,79,1095,2017,2015],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v18.5.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim DeByl is constructing the perfect spectator sport | The Bozho<\/title>\n<meta name=\"description\" content=\"The American Ultimate Disc League vice president of marketing and Madison Radicals co-owner and coach is bringing ultimate frisbee into the mainstream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebozho.com\/madison-marketer-tim-debyl-constructing-perfect-spectator-sport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madison marketer Tim DeByl is constructing the perfect spectator sport\" \/>\n<meta property=\"og:description\" content=\"He&#039;s helping to carefully bring ultimate frisbee into the mainstream.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebozho.com\/madison-marketer-tim-debyl-constructing-perfect-spectator-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bozho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebozho\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-23T14:08:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-20T21:58:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl-crKimWinheim-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Madison marketer Tim DeByl is constructing the perfect spectator sport\" \/>\n<meta name=\"twitter:description\" content=\"He&#039;s helping to carefully bring ultimate frisbee into the mainstream.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/06\/TimDeByl-crKimWinheim-fb.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thebozho\" \/>\n<meta name=\"twitter:site\" content=\"@thebozho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebozho.com\/#organization\",\"name\":\"The Bozho\",\"url\":\"https:\/\/www.thebozho.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thebozho\/\",\"http:\/\/instagram.com\/thebozho\",\"https:\/\/twitter.com\/thebozho\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thebozho.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"width\":600,\"height\":280,\"caption\":\"The Bozho\"},\"image\":{\"@id\":\"https:\/\/www.thebozho.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebozho.com\/#website\",\"url\":\"https:\/\/www.thebozho.com\/\",\"name\":\"The Bozho\",\"description\":\"Seeing things. 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