{"id":7980,"date":"2018-03-08T09:11:53","date_gmt":"2018-03-08T15:11:53","guid":{"rendered":"http:\/\/www.thebozho.com\/?p=7980"},"modified":"2018-08-20T16:07:05","modified_gmt":"2018-08-20T21:07:05","slug":"brewers-protect-intellectual-property","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/brewers-protect-intellectual-property\/","title":{"rendered":"Yeast and Desist: Brewers protect their intellectual property"},"content":{"rendered":"

I\u2019m a beer geek, but I\u2019m also an attorney. Because, for whatever ridiculous reason, beer doesn\u2019t pay the bills. Since craft beer is big business, it\u2019s becoming more common that my professional and personal life mix. Introducing: Yeast and Desist, a recurring look at beer and law.<\/em><\/span>\n

Taking a page out of the playbook of multinational macro brewers, Stone Brewing<\/a> recently filed suit against MillerCoors<\/a> over the latter\u2019s rebranding of its yellow fizzy water brand, Keystone. Stone claims that MillerCoors\u2019 separation of syllables on its new Keystone cans is designed to make Keystone beers look like Stone beers. Greg Koch, co-founder and executive chairman of Stone Brewing, warned MillerCoors in a YouTube video<\/a> to \u201cstop using Stone as a standalone word because when it comes as a standalone word in the world of beer, it\u2019s ours.\u201d<\/p>\n

While usually it\u2019s the big boys seeking to protect their brands, Stone\u2019s lawsuit shows that intellectual property rights are for all producers. Koch portrays the battle as \u201cgood versus evil,\u201d even though Stone is by no means a small brewery \u2014 most recently it was No. 9 in the nation according to the Brewers Association \u2014 but perception is important.<\/p>\n

\"One
One Barrel Brewing Company \/ Facebook<\/a><\/figcaption><\/figure>\n

Similar brand protection has even had an impact on Madison\u2019s craft beer scene. One Barrel Brewing Company<\/a>, fresh off their prestigious bronze medal at the Great American Beer Fest, was the recent recipient of a cease and desist letter for its medal-winning Behemoth, an imperial IPA. 3 Floyds Brewing Company<\/a>, the popular brewery out of Munster, Indiana (with significant Madison distribution and in line for its own expansion to nearly triple its capacity with additional distillery) has been brewing a barleywine by the same name since at least 2005.<\/p>\n

Peter Gentry, proprietor of One Barrel, understands that craft beer is a business. But it is a significant challenge to create a unique moniker with 5,000 breweries in America each having anywhere from 20 to over 100 beer names. \u201cAt some point or another, we will start running out of names,\u201d says Gentry in an email interview. It\u2019s unlikely that Behemoth would have been on 3 Floyds\u2019 radar had it not taken home the bronze at the GABF. As so happens, the thrill of the win was quickly replaced with shock and disappointment.<\/p>\n

Gentry doesn\u2019t fault 3 Floyds for taking action but did express exhaustion with how it all played out. \u201cYou win a big award and the only people that seemed to care were big city lawyers from a brewery that I loved,\u201d he says. Ultimately, One Barrel was forced to rebrand its award winner as \u201cIntentionally Left Blank.\u201d However, this is a temporary name as Gentry has promised a \u201cnew (and hilarious) name\u201d for the beer\u2019s upcoming release in June or July.<\/p>\n

AB InBev<\/a>, the beer (ahem) behemoth, earned some social media cred with their cease and desist response to Modist Brewing<\/a>, a Minneapolis-based brewery that was selling Dilly Dilly Mosaic Double IPA. They sent an actor in medieval garb<\/a> to recite a scroll in olde English requesting that Modist keep the brew to a limited one-time run, lest they suffer \u201cadditional scrolls.\u201d AB InBev included two tickets to the Super Bowl in Minnesota as an extra gesture of goodwill.<\/p>\n

Of course, not every cease and desist claim is so convivial. \u201cI love Bud\u2019s Dilly Dilly approach,\u201d says Gentry. \u201cI would have much rather gotten some Super Bowl tickets than go through all the trouble I did. Or even tickets to Dark Lord Days (I asked)! But I don\u2019t think the fun approach is sustainable.\u201d That\u2019s not stopping Gentry from trying to keep things light, though. \u201cEven with greater responsibility, you can still have fun. So now I wear the GABF medal around my neck on Fridays to remind myself how awesome winning it was, and to embarrass my wife.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m a beer geek, but I\u2019m also an attorney. Because, for whatever ridiculous reason, beer doesn\u2019t pay the bills. Since craft beer is big business, it\u2019s becoming more common that […]<\/p>\n","protected":false},"author":10,"featured_media":7981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5154],"tags":[5760,113,5761,5757,5758,5759,5756],"yoast_head":"\nYeast and Desist: Brewers protect their intellectual property | The Bozho<\/title>\n<meta name=\"description\" content=\"One Barrel Brewing Company, fresh off their prestigious bronze at the Great American Beer Fest, was the recent recipient of a cease and desist letter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebozho.com\/brewers-protect-intellectual-property\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brewers protect their intellectual property\" \/>\n<meta property=\"og:description\" content=\"Yeast and Desist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebozho.com\/brewers-protect-intellectual-property\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bozho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thebozho\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-08T15:11:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-20T21:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2018\/03\/YeastDesist-KeyStone-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Brewers protect their intellectual property\" \/>\n<meta name=\"twitter:description\" content=\"Yeast and Desist.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.thebozho.com\/wp-content\/uploads\/2018\/03\/YeastDesist-KeyStone-tw.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thebozho\" \/>\n<meta name=\"twitter:site\" content=\"@thebozho\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Vercauteren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebozho.com\/#organization\",\"name\":\"The Bozho\",\"url\":\"https:\/\/www.thebozho.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thebozho\/\",\"http:\/\/instagram.com\/thebozho\",\"https:\/\/twitter.com\/thebozho\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thebozho.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.thebozho.com\/wp-content\/uploads\/2017\/04\/logo.png\",\"width\":600,\"height\":280,\"caption\":\"The Bozho\"},\"image\":{\"@id\":\"https:\/\/www.thebozho.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebozho.com\/#website\",\"url\":\"https:\/\/www.thebozho.com\/\",\"name\":\"The Bozho\",\"description\":\"Seeing things. 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