{"id":8047,"date":"2018-03-14T15:57:22","date_gmt":"2018-03-14T20:57:22","guid":{"rendered":"http:\/\/www.thebozho.com\/?p=8047"},"modified":"2018-08-20T16:05:52","modified_gmt":"2018-08-20T21:05:52","slug":"wisconsin-cheese-sxsw-2018","status":"publish","type":"post","link":"https:\/\/www.thebozho.com\/wisconsin-cheese-sxsw-2018\/","title":{"rendered":"The most popular thing at SXSW this year? Wisconsin cheese"},"content":{"rendered":"

The Wisconsin Milk Marketing Board<\/a> has set up a 70-foot long cheese board in Austin for this year’s South by Southwest festival and non-Wisconsinites are freaking out about it. (Wisconsinites, I imagine, are probably smugly exclaiming, “pshaw, that looks like the cheese aisle at Woodman’s” to their awestruck colleagues upon seeing the buffet.)<\/p>\n

The board, housed in a temporary barn-like structure, has over 2,000 pounds of cheese spread over 100 different varieties, all from Wisconsin cheese producers. “We wanted to let SXSW attendees embark on the ultimate cheese journey of flavor, texture, style and variety while recharging, relaxing and connecting,” according to Suzanne Fanning<\/a> of the Wisconsin Milk Marketing Board.<\/p>\n

The genius publicity stunt is definitely working, because people are tweeting their butts off about it, and lines are forming just to get a taste.<\/p>\n

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We decided to hit the “World’s Longest Cheese Board” today. There is a legit 60-person-deep line to taste these variety of cheeses. CHEESE has a bigger line than many of the other panels.<\/p>\n

\u2014 Janelle (@janellec) March 14, 2018<\/a><\/p><\/blockquote>\n